» Elevator Advertising on Campuses :Coming Full Circle

mnmlist: Elevator Advertising on Campuses

In the interest of anti-stealth, I’m going to publicly announce one of the for profit ventures that I am currently working on. Incidentally, what exactly happened to the NextNY anti-stealth movement? There was a lot of activity at the end of October, and then the whole movement seemingly collapsed.

Anyway, a friend and I have started exploring the idea of a new campus based venture. Many of you who are students are probably familiar with the few awkward minutes that you spend every few hours in an elevator traveling to and from class. While you are in the elevator, wouldn’t it be nice to have a nice LCD displaying current campus events that might be of interest to you, or perhaps an ad telling you about the discounted food at Chipotle down the block this week?

Our idea is exactly that, we would like to create a network of LCDs in campus elevators that would stream both campus events as well as advertisements. A well established player, Captivate Network, currently does this in the office building market. We would like to stay away from office buildings at the moment, and focus purely on college campuses (Facebook vs LinkedIn analogy?).

Captivate Network

Since both of us are current Columbia students, in fact both BME PhD students, we have decided to use Columbia University as a pilot site. I haven’t had time to put together a powerpoint presentation yet, but I will definitely post it in the next few days. For now we are tackling several thorny issues:

  • Is it even possible to do it in NY? We are currently checking the New York Fire Code. Safety code for elevators and escalators : an American national standard by the American Society for Mechanical Engineers will be our guide. Looks like I won’t need sleeping pills tonight.
  • We have done some back of the envelope calculations to see whether the idea is sustainable and scalable. If we intend to get more funding, we will have to produce a full financial projection. The projection itself is of course of no great importance to either investors or us, since reality almost always deviate significantly from the projections. Though it’s important to have one anyway, if nothing else than to show that due diligence was performed.
  • To start campus based businesses that depend so much on campus infrastructure, we are clearly going to need a faculty champion. We have started approaching various members of the engineering faculty, the business school faculty, as well as Columbia’s Science and Technology Ventures group to begin soliciting feedback and buy-ins. We’ve had a lot of success getting people excited about the concept, but haven’t found a champion of the project yet. If you know of a Columbia faculty who might be interested, please let me know!
  • I will also begin to approach NYU and CCNY about the idea as well, in case Columbia falls through as a pilot site.
  • We will clearly need a powerpoint presentation down the line. I’ll put up version 1.0 of the presentation in a few days.

Since we are still very early in our planning stages, we are open to all suggestions and ideas. Let me know if any of you have any feedback or have seen existing implementations on college campuses! If you happen to be a college student / faculty, and are interested in joining our team, shoot me an email: mail @ jackpo dot org.

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